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New Hong Kong Noodle Co., Inc. is a privately and family owned business that has been running its operation in the San Francisco area since 1977. The New Hong Kong Noodle brand has been around in the Northern California for over 40 years and is trusted for ensuring great taste and quality in all the pasta products we manufacture. Through the hard work and years of creative enhancements we have made in our products, we are proud to characterize ourselves in manufacturing authentic and quality pasta goods.

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New Hong Kong Noodle Co. legacy was solely created by England K. Lum in 1977. From the main streets of Broadway in the heart of Chinatown, England had the dream to establish a business where people in the United States can experience the oriental flavors of Asian pasta. It became evident that back in the 1970’s, Asian style pasta skins that were heavily influenced in Hong Kong and China had not existed here in the Western Region of the United States. Through dedication and hard work, England soon enough opened up his first store as well as the manufacturing facility in Chinatown. With the increase in business and product demand, England knew the business has out grown the tiny store front on Broadway. Within the next year, England decided to move his business to Pacific Avenue which was only two blocks from Broadway. For the next 10 years, Pacific Avenue location became the sole store front and manufacturing facility for the New Hong Kong Noodle brand.

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In 1984 spurred the expansion of New Hong Kong Noodle to establish a manufacturing facility in South San Francisco. With the limited space for expansion in Chinatown, it was evident that a separate manufacturing facility was appropriate. With the increased growth and demand for our products over the years, we have relocated our sales and production facility to South San Francisco. South San Francisco became the manufacturing facility for all the pasta products New Hong Kong Noodle manufacturers.

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Today, we have expanded our business into not only partnering with supermarkets, food service companies throughout the Bay Area and out of state distribution companies, but with other food companies to establish a partnership in private labeling.

Our business model is based on the principles of diversity, integrity, consistency and a well-balanced work ethic. We at New Hong Kong Noodle strive to emphasis the importance of teamwork and individual creativity among all of our employees.


Major Supermarkets

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Lion Food Center

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Lucky 7 Supermarket

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Manila Supermarket

  • San Francisco Store
    4175 Mission St.
    San Francisco, CA 94112
    (415) 337-7272
  • Daly City Store
    950 King Drive #2
    Daly City, CA 94015
    (650) 878-3327
  • San Jose Store
    2812 So. White Road
    San Jose, CA 95148
    (408) 414-9000
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Marina Food

  • Cupertino Store
    10122 Bandley Drive
    Cupertino, CA 95014
    (408) 255-2648
  • San Mateo Store
    2992 S. Norfolk St. San Mateo, CA 94403
  • San Jose Store
    4148 Monterey Road
    San Jose, CA 95111
    (408) 224-8786
  • Union City Store
    1791 Decoto Road Union City, CA 94587
    (510) 324-5668
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Pacific Supermarket

  • San Francisco Store
    2900 Alemany Blvd.
    San Francisco, CA 94112
    (415) 337-1628
  • Daly City Store
    1420 Southgate Ave.
    Daly City, CA 94017
    (650) 994-1688
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Richmond New May Wah Supermarket

  • San Francisco
    707-719 Clement St.
    San Francisco, CA 94118
    (415) 221-9826
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99 Ranch Market

  • Southern California
    1.800.600.TAWA(8292) Southern California
  • Northern California & Washington State
    1.888.910.8899 Northern California & Washington State
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Northern California Store Locations

  • Cupertino Store
    10983 North Wolfe Road
    Cupertino, CA 95014
    (408) 532-8899
  • Daly City Store
    250 Skyline Plaza Daly City, CA 94015
    (650) 992-8899
  • Foster City Store
    1070 Foster City Boulevard
    Foster City, CA 94404
    (650) 358-8999
  • Fremont Store
    34444 Fremont Boulevard
    Fremont, CA 94555
    (510) 791-8899
  • Dublin
    7333 Regional Street Dublin, CA 94568
  • Milpitas Store
    338 Barber Lane
    Milpitas, CA 95035
    (408) 946-8899
  • Newark Store
    35219 Newark Boulevard
    Newark, CA 94560
    (510) 792-1899
  • Richmond Store
    3288 Pierce Street
    Richmond, CA 94804
    (510) 769-8899
  • San Jose Store
    1688 Hostetter Road #E
    San Jose, CA 95131
    (408) 436-8899
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Other Locations in the US

  • Seattle (Edmonds) Store
    22511 Highway 99
    Edmonds, WA 98026
    (425) 670-1899
  • Seattle (Kent) Store
    18230 E. Valley Highway #100
    Kent, WA 98032
    (425) 251-9099
  • Las Vegas
    4155 W, Spring Mountain Road
    Las Vegas, NV 89102
    (702) 364-8899
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Sunset Supermarket

  • San Francisco
    2425 Irving St.
    San Francisco, CA 94122
    (415) 682-3738
  • San Francisco
    2801 Vicente St.
    San Francisco, CA 94116
    (415) 504-8188

Bay Area Distributors

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Bay Area Distributors

Out of State Distributors

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Out of State Distributors

  • Asia World Food Wholesale
    3575 South 1950 West
    West Valley, Utah 84119
    (801) 532-1085
  • Chin’s Import & Export
    Chin’s Import & Export
    6870 N. Fathom St. Suite A
    Swan Island Industrial Ctr.
    Portland, OR 97217
    (503) 224-4082
  • Sysco Asian Food
    1300 L’ Orient St.
    St. Paul, MN 55117
    (651) 558-2400
  • Tim’s Seafood Market
    7015 Bandera #8
    San Antonio, TX 78238
    (512) 523-1688
  • United Noodle
    201 Royalston Ave. N.
    Minneapolis, MN 55405
    (612) 721-1688
  • Wing On Trading
    2841 West Parkway Blvd.
    Salt Lake City, UT 84119
    (801) 972-5116
  • Yee Chong Hon Co
    P.O. Box 21090
    Reno, NV 89515
    (775) 331-1821


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1. Jump for Soy: Called doufu in Chinese, soybean curd denies its hippie reputation in the context of an Asian market. Soft tofu is best used in soups, while firm is better for stir-fries. Fong Kee Tofu ($1 per pack) is made in SF. At Lien Hing, 1108 Stockton St., 415-397-2668.

2. A Cut Above: The Wok Shop is packed to the brim with all sorts of kitchen goodies, such as these intricate vegetable and fruit cutters ($10–$13 each) that turn everything from carrots to daikon into art. At The Wok Shop, 718 Grant Ave., 415-989-3797,

3. Water Babies: Fresh water chestnuts ($1/lb) reveal a crisp, white flesh that’s slightly sweet. Stir-fry with shrimp and garlic chives. At Little Paradise, 1101 Stockton St, 415-986-0680. These colorful bamboo bowls ($8 each) are noodle-ready. At Canton Bazaar, 616 Grant Ave., 415-362-5750.

4. The Root of It: Lotus root ($1.50/lb) is sold whole, in big sausage like links, but once sliced, it has a lacy appearance and starchy texture, perfect for deep frying until golden brown and sprinkling with salt. Serve with a cold Tsing Tao. At Lien Hing, 1108 Stockton St., 415-397-2668.

5. It Takes Two: For the discreet culinary traveler, these bamboo travel chopsticks ($5/pair) decorated with dragonflies unscrew in the middle, making them half the size and small enough to fit into a clutch. At The Wok Shop, 718 Grant Ave., 415-989-3797,

6. Long and Lean: These fresh noodles are straight from South San Francisco where the longtime New Hong Kong Noodle Company is based. They’re sold all over Chinatown in different widths, both egg- and wheat-based. At Lien Hing, 1108 Stockton St., 415-397-2668. Credit: 7x7 San Francisco Magazine